Spotlight Project
Function Health | Reasons to Believe

Brief
Function Health—a health tech company offering a membership-based platform for comprehensive lab testing and personalized health insights—asked for a series of paid social ads aligned with their “Reasons to Believe” messaging. Each ad spotlighted a core value of the platform, from comprehensive lab testing to personalized health insights. I developed these ads from the ground up, producing and editing monthly videos that distilled complex health features into engaging, accessible content for social platforms. I also led creative direction for animation and motion builds across multiple editors.

Outcome
These ads played a key role in elevating Function’s brand presence and translating its clinical value into human-centered stories that resonated with a broad audience. The monthly cadence allowed the campaign to evolve with the company’s offerings and maintain momentum across growth cycles. Following the launch of this work, Function secured over $200M in funding and formed a major partnership with Ezra to bring full-body scans into its ecosystem—signaling strong traction in both consumer trust and investor confidence.